Rude and arrogant people tick me off. Yes, they do - big time. Some of the human race should go to some kind of manners training institute. And for others, they need a full degree in ethics and manners - or programming in the fine art of non-arrogance. Let me explain...
Last week I went to a Daughtry, 3 Doors Down, Halestorm and Bad Seed Rising concert. Like any concert, there are people who really love the music and band. These people scream, cheer, dance and sing along with the music. I love people like this. They are passionate about the music and artist. It is refreshing seeing people who are into the music. At the concert there were - for some reason - a lot of older people. I mean like REALLY old - retirement age old. I am not against "older" people going to a rock concert. I believe wholeheartedly that older people can rock just as much as younger people. Except for the older couple sitting in front of me with Grumpy Smurf scowls. Mr. and Mrs. Grumpy Smurf, who stayed seated the whole time, started complaining about the young gal in front of them who was standing up cheering singing, and dancing as 3 Doors Down performed. About two songs into the set list, this old-ish couple stood up, marched down the steps, stopped for a moment to yell at the young gal and then proceeded to exit the concert venue. The young gal just stood there in disbelief. Mr. and Mrs. Grumpy Smurf ruined the young gal's concert experience for a moment. I wanted to run down the aisle and say to Mr. Grumpy Smurf, "Hey there. I noticed you yelled at a young lady having fun at a ROCK CONCERT. I think a Rochester Philharmonic concert is more your speed. Next time go there instead." Many days I scratch my head trying to figure out why manners and hospitable people are hard to find now days. As years pass, I see more and more people becoming more selfish - and self absorbed. I also see a lacking of common sense. Common sense should have told Mr. and Mrs. Grumpy Smurf that if they showed up to a rock concert then people would be on their feet dancing, singing and cheering. Having manners should have told them that yelling at a young person having fun at a concert was a very dumb idea. Duh.
At this same concert, I overheard some people complaining about the price of the concert tickets and other life topics. I thought to myself, "Well, if people bought their music then maybe the prices of concerts would go down a bit". Back in the "good ole days" artists would perform shows for their fans, but it wasn't a concert driven industry. Back then CD sales could support the artists or band. Now in order for artists to survive they have to tour. The industry has shifted. I could go on and on here about illegal downloading and the state of the industry - but I will save that for another blog.
When the concert finished, we were in a traffic line trying to make our way out of the parking lot. I looked to my left and saw this older man with his older man-friend cutting through traffic at a speed not fit for the congestion present. There were a few things wrong with what I was witnessing. The first thing; he was in his later 50's (I would estimate) and driving an ugly banana yellow Porsche convertible. Come on....really? That color...on that car? He should have painted "mid-life crisis" in bright fuchsia on the hood and doors because the car was screaming that out loud. Second thing; he almost ran over one of the concert goers and laughed when it happened. The female concert goer yelled some very colorful words, and I believe was totally justified in doing so. I then chimed in with a few words of my own - and a bit less colorful than hers. I just simply asked, "Having a mid-life crisis, huh?" Third thing;, he came about three inches from hitting us in the front end of our car. That may not have been a bad thing since it was very apparent he had a lot of money - and could have bought me a new banana yellow convertible Porsche. In which, when receiving said Porsche, would immediately go to a body shop and be permanently painted black. This man and his friend were and are the poster children of rude, arrogant and manner-less people. God help us.
In my line of work, I have a lot of contact with interesting people. Some are gems, and I absolutely love being around them. Some are arrogant and manner-less - I leave drained and exhausted when I work with people like that. But one thing that I will never get (maybe its my age) are the young engineers, producers and artists that think they know everything. It just seems like many of the new generation are more rude and arrogant than the previous year's crop - and generation. Some have an opinion on anything and everything. Instead of listening to the wisdom of others, they ignore it and then get frustrated when their careers are stalled. Some think that success is an easy road and that it happens instantly. I like to call that the McDonald's mentality. I want it quick and I want it now. When I try and explain to them that it takes time to be successful, they close their ears and minds. Not every single person is like this - so I do not want to generalize a whole generation. There are rare gems, occasionally, that actually listen and absorb.
When I meet a rare gem, I take great care in teaching and mentoring them. I want to do my best to make sure they are successful. When I meet the arrogant person I do my best to reach out, but if they will not listen or change then good riddance (Ain't nobody got time for that). Sometimes people get a little bit of information, and then think they know everything about music, sound and engineering. Sometimes it gets disheartening having to deal with people like that over and over.
Recently, corporations were asked to list the top things they look for when hiring. Within the top ten, the words teachable and team player showed up. Teachable means you are willing to learn - and want to learn. It means you absorb, like a sponge, the wisdom of industry people. Normally, teachable people make it in this industry and other industries. Yet, every year it is becoming harder and harder to find those teachable gems. Team player means just that - you work well with others. You give credit to the team when you succeed and never take all the credit. Not one person in this industry - or other industries - succeed without good people (or a good team) surrounding them.
So, in this day and age where manners are lacking and arrogance seems to run rampant; what does it take to succeed? The answer is pretty simple....be the opposite. If a person becomes the opposite of the "norm" then that person will stand out as the exception. I (along with many others) want to work with the exceptions. I want to work with the teachable, non-arrogant, well-mannered people who are passionate about this industry.
Be the exception.
About a week ago I received a call from my landlord's son. My wife and me rent our comfortable, beautiful and renovated carriage house from an elderly woman (83 years old to be exact). We would have purchased a home by now, but I had some doubts as to what our future may bring and wanted to stay mobile - "just in case". The son brought us the news that his mother (our landlord) was experiencing dementia, and the family had made the decision to have one of the children move closer to their mother so they could take care of her. The son stated that we had 60 or so days to move out - but he also stated he would work with us. I definitely can relate to this scenario. My mother who is sixty six had a massive heart attack about a year ago. My wife and me have been discussing how we could get my mom and dad closer to us. So it didn't come as a big surprise when the son informed us of his mother's ailing health. We had discussed this very scenario a few times in our years at our current rental home, but never came up with plan B.
If you are like me, and I know I am, then you will understand the statement, "I do not like change". I am sure I am not the only person out there that dislikes change or changing. I want my world to be orderly, somewhat predictable and organized. When things change it can ruin my day - or what I like to say, "It eats my lunch". But there are some things that are totally out of my control, and in this particular case it was my elderly landlord. Yet change can be a good thing, and it can be a healthy thing. In our case, it has moved us to pursue buying a home. For others, it stretches them out of their comfort zone to do something great. Of course, this ordeal is definitely stretching me out of my comfort zone a bit. And if you haven't been able to tell already, I do not like stretching very much.
The same could be said about the music industry...The Times They Are A-Changin'. I know many engineers and producers who are fighting the change. In fighting the change, they are just prolonging the inevitable that the music industry will never return to its former "glory". It is a never-ending cycle of change from music styles to recording techniques....and personnel. People come, people go; styles come and styles go, but the world keeps turning around.
In these changing times we either adapt - or we die. We adapt to the new business model or we no longer stay relevant to the cultural shift, thus dying out. I know a lot of engineers and producers who have adapted to the change. They focus on platinum acts, but they also produce indie bands. They have changed their pricing structure to meet the demands of the new business model, and many of them are doing quite well. I also know many who refuse to change, and they voice it constantly on social media sites or forum groups. Maybe the saying is right, "You can't teach an old dog new tricks". In this case, you can't teach an old engineer a new way of doing business. Yet, many of the younger generation could benefit from the wisdom of these guys.
So, it is a new day. It is a new day in my personal life - getting up and crawling the web for home listings. And, it is a new day for the music industry. A new day to figure out how to change with the changes within the music industry. How you go about changing is totally up to each of you - but I am sure persistence and perseverance will be key with a touch of flexibility. The times they are definitely changin', have changed and will continue to do so. Now it is our turn to change with them.
I am currently on winter break from my teaching job at Houghton College, and had a little time to post a new blog. If you notice, most of my blog posts take place during summer. The reason is that I have summers off which gives me time to write. If you haven't checked it out yet, I have added some tutorial videos from Shure, Presonus and Full Sail under the tutorial section on this site - there is some great information under that section.
Onto the subject at hand...Autotune or Melodyne aka tuning a vocal. Recently, I saw a Melodyne photo of the Marvin Gaye song "Sexual Healing". I will post the photo on here, but when you see the picture it will show a vocal that is completely out of tune - both flat and sharp at times. The question was raised, "Would Melodyne make it better?". Melodyne is the less known relative of Autotune in the music world - it is a "note correcting" software. The answer hands down (by everyone) simply was stated..."No it wouldn't." As a matter of fact, many opinions (including my own) have stated that it would make it sound worse and robotic.
It is true, note correcting software would (and does) make notes sound unnatural. What would happen if we took Marvin's classic song and turned it into a robotic, computer perfect version? It is a simple answer...it would take away from the original feel of the song. The original is so great (and listed as a classic) because the studio captured the "magic" of the performance with all of its imperfections. It was a day in the industry where talent was signed because singers and artists actually had.....talent. I don't want to go on and make this all technical by explaining how many recorded instruments are imperfect in their pitch and harmonics - but it happens. What if we get to the place where we are correcting everything? If that happens (and we are heading there rapidly) then music will become more stale (and lifeless) than it is already.
The great thing about music is that it is imperfect, and played by imperfect people. It is human at its core and to take the human element out of music, we take out the very soul that makes it live, breathe and that which makes it great. If you are a musician or engineer (recording and mix) reading this blog....please return music to its human element. There may be times when we want to use Autotune or Meldyne for creative effect, but that should be the exception - and not the rule. Let's get back to great art and developing real talent.
I currently have a love/hate relationship with the music industry - in general. I love being part of it and get to work with some amazing talent. I hate what it has become and how it has slipped into prostituting itself to the lowest bidder. I ran errands today with my wife (yeah I know exciting rock star stuff). As she was driving, this thought went through my head, "I hate the music industry". Let me clarify by saying I love music and artists, but hate the "industry". The dictionary defines industry as, "Commercial production and sale of goods", and that is what I hate so much about the "industry".
We have gone from artists who played music for the love of the art, to artists who play music for fame and fortune. I do not see anything wrong with making a living making music, but I have a real problem with artists who get into the business just to make a fortune. I despise record companies who rip off their artists to make a fortune for themselves. I loathe radio stations who take payment from record companies to spin certain artists and songs. If you think that practice died off in the 1950's payola scandal, it is as prevalent today as it has always been (even as recent as 2007). Money wins and great indie artists lose out - as does the music industry as a whole.
When I hear about the loss of big profits from major labels, I laugh and smile. It makes me happy (weird I know). I wouldn't be so happy if record companies were integrity filled corporations looking out for their musicians and people, but they are unfortunately not. While they accuse other people of being pirates and ruining their business, they have been pirate kings from their inception. Their downfall can be directly correlated in the way in which they have conducted themselves and their businesses. There is the old cliche saying "what goes around comes around" (which ironically was also a Ratt song back when). What the major labels have sown they are now surely reaping - and I do not feel sorry for them.
I like the word Jay-Z used - "purging". there is currently a purging happening in the the industry. The indie movement has garnered support and steam. The internet has opened up a whole new world of bypassing the major labels and has allowed great artists being able to break away from major label bondage. Recently, some good friends of mine lost their major label. Instead of hanging up their instruments and "calling it quits", they took their career into their own hands. They reached out to their fan base and asked them for support on Kickstarter. Their initial goal was to raise $20,000 for their new recording project, but they ended up raising almost $30,000. $30,000 clear without having to repay a major label....big win! They can now record the album that they have always wanted to record, but couldn't due to a major label dictating their every move. I will give credit to the major label for allowing my friends the opportunity to build a fan base large enough to support their current endeavors, but that is where the praise stops (the label was horrible).
I would like to imagine a world where the fan fully supports the artist through funding. Fan funded record labels and fan funded music industry. The old model was the fan buying the album at XYZ retail store and "supporting" the artist that way. The unfortunate truth of that model was that the artist saw very little of that money (the majority went to distributors and the record label). Now revamp the model to where the fan actually has the ability to fund the album through Kickstarter (or any other crowd funding service) and that is a big win for both the artist and fan. I do not believe that major labels are going away anytime soon, though I could be wrong. I believe there will always be a need for major labels to handle major artists like U2, Madonna, Lady Gaga and so on. But, I also believe that the days of the major labels reigning supreme are coming to a quick end - and that is great news for everyone.
We have entered a brave new world, but I believe a better world. If you liken the music industry to universal health care ((just track with me here I'm having an ADD moment) you can see parallels. Right now hospitals and healthcare companies are big businesses with little regard (for the most part) for a patients total well being and health. Doctors are multimillionaires and health insurance companies are seeing record breaking profits. Offer universal health care and you "weed out" doctors who are in it for just the money vs. doctors who are in it to help out the people. Then healthcare insurance providers start losing their power in Washington and have to revamp their business models. It becomes a win for the patients and people who need good quality healthcare. The same could be said of the music industry. If artists are not able to make their millions - or major labels - then that will purge the industry of people who are in it for themselves and not for the love of the art, music, or the people they entertain.
The state of the music industry is hanging in the balance with the fans holding the scales. It is a great time to be in this field (I no longer want to refer to it as an industry). My hope is that through these past years and rough patches we have learned a few good lessons. I hope we have learned that the number one reason for wanting to enter this field is for the love of the art and communicating with people on deep emotional levels. My hope is that each musician has learned to fall in love with the music again and not be infatuated with fame or fortune. My hope is that each fan has learned to invest in artists who have connected with them on multiple emotional levels. And finally, I hope we have all learned that a world without music is a mundane world - colorless and boring. Music is life and the music industry is the cancer killing it.
I am all for new technologies and the rise of social media sites. I believe they can be used to expose people to new ideas, artists, other like-minded people, and creative ventures. However, I have seen a total withdrawal of person-to-person interaction recently in the music industry (and in everyday life).
Every year I attend a festival called Kingdom Bound in upstate, NY, which draws around 50,000 people over the course of 4 days. As a family, we have been attending that festival upwards of 25 years or so, and have seen some good and not-so-good changes within the festival. One of the big changes I have noticed, in recent years, is the lack of networking and camaraderie that use to be so prevalent within the festival. There would be all kinds of "rubbing elbows and shaking hands" going on at the festival - in other words, a lot of human to human networking.
While at the festival, I was telling my wife that I remember a time when bands would stay the duration of the festival. The festival is held at Darien Lake theme park, which provides a great get away for bands, managers, artists, stage crew members and family. For many years, I would see bands stay in the rental campers with their families, and fellow band-mates enjoying not only the festival, but other bands performing. It would create a synergy that was rarely seen back then, and something that is even rarer in today's music climate. I remember our camp site being filled with band members every night as we sat around the campfire reminiscing of the day's events. Of course, there were plenty of jokes, practical jokes and laughs too. It was such a different time, a time where the future of the music industry was uncertain, but knowing we would all be OK if we stayed tight as a community.
I miss that camaraderie, and networking. Back then (and back then was not too long ago - think 1999 to about 2002/03) networking was talking face to face with the person. It was interacting on human levels, and not all through machines. Real humans, real hand shakes and real poking (literally) were the staples of the day. We handed out real paper business cards and physical copies of CD's...all in packets called promo packs complete with photos. This was all before social media and the rise of the internet, as we know it. I am not saying that we have stopped this practice all together, but I have seen a steep decline in recent years.
Music has been and should be a community of artists all coming together for one purpose...art. There is a common saying "strength in numbers", and that applies to the music scene. When artists unite together and form communities, people take notice and want to become part of it. In other words, people networking together to form something new, something fresh and something very different that people want to support.
Not too long ago, I formed an entertainment group whose sole purpose was to launch new and exciting bands. We were heavily involved in the festival circuit and sponsored the fringe stages. We would set up a booth at the festivals with the purpose of finding new acts and artists. At the end of the various events, I would leave with a suitcase full of promo packs, CD's, phone numbers and business cards. But it wasn't the suitcase filled with promo packs that made the event special, it was interacting with artists, bands and festival goers. Talking, laughing and hanging out with some of the coolest people was the highlight of many a festival. Did we find great bands to launch? Absolutely - but what I thought would be scouting opportunities only, became something much more meaningful...deep networking, deep human interaction.
I believe that we need to get back to networking - and not NET-working. The internet should be a tool to connect people with each other, but only after initial human contact is made and relationships built. When I talk about this at the college, many of the students totally agree that the internet is isolating and cold. They agree that the rise of the internet and social media sites have caused people to withdraw from human interaction. This generation feels more alienated then ever, yet it is the most connected than any other. Technology isolates. As a human race, we are wired to interact with each other. When we stop interacting, and get absorbed into our technology we start to feel more like machines than humans.
A recent study showed that when a person is touched by another, the person's life can increase anywhere from 1 to 12 years! I am not saying we go up to a person, hand them a promo pack and start giving massages, but we need to start shaking more hands and giving more pats on the arm or back. If I am signing a band, I want to know that band or artist before I work with them - and not through a chat conversation or e-mail. I want to find out what they are about, what makes them "tick" and their passions. Music is still about community, human emotion and interacting with each other - and community can be interchanged with networking. After all, it is through this amazing thing called a music community that we all get to network - and that is what makes the music scene so cool. Let's start networking again....coffee anyone?
Right now, the big name in the music industry is Skrillex. If you never heard of Skrillex prior to his three Grammy wins, you probably do now. His name is stamped all over albums, everywhere, and it seems like every major label is trying to get him to collaborate with them and their artists. Recently, I was listening to the new Korn album and you guessed it Skrillex with the signature "drop" was featured. I may be a bit of a pessimist here, but I am not really convinced that dubstep is going to be around forever. It will be around forever in the sense of the recording on a physical CD, and forever meaning until all copies are worn out, burnt and nuked. But can we claim that dubstep is a style that will be called a classic 10 - 25 years from now (like Nirvana), or will it go by the wayside like so many other fads? My guess would be it is going to fall by the wayside.
Now, before every Skrillex die hard fan sends me a million hate e-mails with the thousands of reasons why Skrillex will never go away, know that I am actually a Skrillex fan. I believe he was able to take a style birthed in the underground, and bring it to the main stream surface. He is an innovator and decent musician. I get all of the arguments validating SKrillex's style, but it doesn't mean that dubstep will be listed in the history books as a style that transformed the music industry. Dubstep is really just a hybrid of break beat, mixed with drum and bass, converted to 2 step and sprinkled with garage dub. In other words....a hybrid of styles that already exist.
The argument could be that all styles are a hybrid of something, and they all fade. Yes, that would be true all styles see a rise and then decline. I am not really talking about rise and declines, but more like classic styles and longevity. When I think about classic albums and longevity my mind never goes back to the 80's new wave music scene. Yes, there were many great songs back then, but to say they are "classic" would be a pretty big stretch. You can write a great song, with a great hook and have great air play on the radio, but does it make it a classic? No.
When I think about a classic album that defined a generation, U2's The Joshua Tree tops the list. Released in 1987, Joshua Tree continues to garner praise by musicians, producers and engineers worldwide. The album has sold a total of 25 million copies worldwide. The Joshua Tree is one example of an album, and style, that continues, to this day, to be timeless. In my class at Houghton College, I played a video about the making of The Joshua Tree. It was the first time that many of my students were introduced to U2, and this great album. After the class, I received many e-mails from students who went out and purchased the album. They thanked me for introducing them to great music and said they couldn't believe they never heard the album before.
When we look 25 years up the road from today, will dubstep, Skrillex, Mr. Worldwide or any other popular music or artist today be as endearing as U2 or Nirvana? How about The Rolling Stones or Led Zepplin? When we talk about classic music 25 years from now, what artists will come to mind? I believe it will be artists like Adele, Lana Del Ray, Green Day Foo Fighters, Coldplay, Radiohead, Muse, etc. Why do I believe this? I believe this because any music that is classic, or listed as being great, have a couple of things in common. The first, is that classic music speaks to and defines a generation. Second, is that timeless music, is music that has a message with real emotion and connects with the soul. When I listen to dubstep, while it is aggressive, has a bit of message and good beat, it lacks in emotional connection, speaking to a generation and connecting with the soul.
Music style trends will rise and fall, but great music that connects on multiple, emotional levels will always surface from the most unexpected places. Autotune, big reverb drums, flannel, teased hair, leg warmers, leisure suits and disco balls will come and go, but music that touches our souls will last forever. Let's redefine and make timeless music.
What does it take to make it in the music industry (or entertainment industry) in today's environment? Is it raw talent or is there more? I would love to say hands down that raw talent is what will allow a person to make it, but that simply is not true. There have been a lot of articles and studies done about the American obsession with beauty. I personally do not think it stops with America. In a day in which information is so widely available online, I believe other parts of the world are also obsessed with beauty and image.
I want to make it clear that I do not see anything wrong with presenting yourself in a professional fashion (much like my heavy metal dude in the photo ...uh yeah, let's forget about that spandex - or drug - induced style). I believe that people in various industries do need to present themselves in a professional manner. But dressing the part doesn't necessarily make you a professional in your field. A nice looking man could dress in a really nice suit, and call himself a Wall Street investor, but he could actually be fresh out of college with no skill in investments. On the outside, this handsome and sharp dressed man, could be very believable, but in all actuality you wouldn't want him to handle the funds in your piggy bank, let alone your stock portfolio.
The same is true in the entertainment industry. A lot of time it is an industry that is driven by how you look instead of how well you play or sing. I have to admit that I have fallen victim to this many times. I remember a young handsome guy, who looked like a rock star, that approached me with a demo CD. The first thing that came to mind was that this guy must be a good artist since he looked like one. I told him that I would check out the CD and get back to him (you know the standard answer that music industry people give to hopefuls). I was totally impressed with his rock star do and trendy clothing. I was excited to play the CD until it started and I heard his voice on it. I realized, at that moment, that I had been buffaloed by image. It wasn't the first time, or the last, that this would happen to me.
There have been many scientific studies on what people find attractive in other people, and documentaries, as well. What scientists have found, is that there are key factors in a person being attractive from certain smells to certain face dimensions (the face dimension study can be read here from the BBC). So naturally, as a race, we gravitate toward beautiful people. But gravitate and obsess are two very different things. Gravitate says that we naturally are drawn to beautiful people while obsess means we are constantly preoccupied with beauty. We are preoccupied with whiter teeth, hair color, latest make up trends, manicures, pedicures, weight, clothing trends, eye glass styles, boot cut vs. slim jeans, fitted T's vs. regular, shoes, boob size, face wrinkles, gray hair - oh my, and the list goes on and on and on. This obsession dictates in our minds what successful entertainers should be - or what they should look like.
The TV show "The Voice" is my hero. Why is it my hero? If you notice, when a person comes out to audition, the chairs are turned backwards so the judges are not able to see the person, but are forced to listen (all audio, no visual). I vote that everyone is required to do that when listening to music from now on. A person's talent should be solely based on how good they are, not how good they look. I know of a very popular artist (actually more than one) who does not look, for lack of better words, very appealing. He would not be a "catch" according to our very high standards, nor is he anywhere near tall, dark and handsome. He is tall, but is missing the last two. Yet, when he sings, it sounds like the voice of angels are channeled straight through him. On a personality side....one of the most humble and amazing humans. He may be able to date a super model but I guarantee you it isn't because of his looks, rather from his popularity and money. He deserves better than to be judged by his looks.
Recently, CNN ran an article titled, "Has Image Overtaken Music?" One quote that I love, in the article, was this:
"The stuff used to be about something, dammit, not a soundalike drone of manufactured robots, lip-synching amid falling tinsel."
Such a true statement of the gimmicky way in which we present music now. In the YouTube video of Jay-Z (that I posted yesterday), he reminisces of a time when a person would sit on a street corner playing an acoustic guitar for 5 cents a day - long before there was a "music industry". He also (my paraphrase) said that musicians were in it for the enjoyment of music, and not for the fame or money of today.
We should be playing music because we would die inside without creating it. When I am at home, I get so anxious and antsy to create. When I can't create, I get annoyed, mad and a bit of an attitude (ask my wife). At this point in my life, I could care less about money, fame and throngs of fans. What I do care about is creating this awesome thing called music. It is my love, my passion and my life. Even when I was working in hell, also known as, retail management, (that will be saved for another blog) all I could do was think about creating, writing and recording music. Whether I make a living from music or not, it doesn't matter. All that matters is that I am able to play, write and create. Don't get into this, or any entertainment industry, to become a star, do it because it is part of your soul. Don't worry about your image, or your looks....it doesn't matter. Just because some fickled record executive is shallow, doesn't mean the whole world is that way - does Susan Boyle ring a bell? Don't buy into the lies of beauty - it is truly how the saying goes..."Beauty is only skin deep" - and let me add, true beauty comes from within and makes it way to the surface. Stay passionate and beautiful.
Kevin "Danger" Jackson is a New York-based producer, engineer, composer, performer, educator and Berklee College of Music alumnus. He writes, produces and engineers music for a wide range of artists in the pop, hip-hop, rock, R&B, classical and electronic genres. His work can be heard daily on a multitude of albums, radio and television stations worldwide.