I was reading an article recently that mentioned Bruce Springsteen not using any kind of track in his live performance. I then kept reading and found out that Bruce and the E Street Band plays 3 hours of material any given night. It was mind rattling, to say the least. I remember the 90's (yes, I lived through some great rock n' roll eras), and the start of the lip syncing phase. Does anybody out there remember Milli Vanilli? If so, do you remember how big of a news story it was when they were "busted" for lip syncing? It was scandalous "back then". So much for scandal when 99.9% of the artists now use tracks in their live shows. Oh we talk about it how tracks are not legit, and complain about it (to some extent) - but then shrug it off as "entertainment".
I want to just put it out there....the best shows are live shows where musicians are sweating over every note. Where musicians and singers are striving to hit every beat and every note the right way. Where the singers come off the stage exhausted, and the crowd leaves amazed. What we have been (and are) producing are lazy musicians under the guise of "entertainment". Who drives this mentality? Let me point one finger (though there are a few to point at various entities)....the big record companies. There was a time (I know when anyone starts with that it sounds "old skool" but who cares "old skool" was "good skool")....so, there was a time when record companies signed - get ready for it - talented musicians AND singers...GASP! Yes, you heard me right. Here is a question, and answer this truthfully, would Bruce Springsteen or a talented person like him get signed in 2012? I will answer that for you - no.
See, we have gone from an industry that use to sign talent to an industry that manufactures it based on looks, latest hair trends and clothing designs. Let me be clear, not ALL bands or singers are talentless. I will mention a name here - and do not string me up for saying it - Lady Gaga. Lady Gaga attended Julliard...and if you think that is an easy school to attend, then I would challenge anyone to attempt to get into it. Julliard students are high quality students who are serious about their craft. All of this to say, while we see some talent in the industry, sadly we see a lot of manufactured artists. Does the word Autotune mean anything? "What is Autotune?", you may ask. Basically in a nutshell, it is an engineer's tool that makes singers who can not sing, sound like they can. Nifty huh? For some artists they use it as an "effect" to make them sound "cool". For a lot of other artists they use it as a crutch because they can not sing.
I remember getting into quite a spirited discussion with a producer friend about the relevancy of Autotune, and its use as a professional tool. I am a musical purist. Yes, I have used Autotune on singers - but I loathe and dislike it tremendously. As a matter of fact, about 80% of the software tools out on the market I can not stand because they are being used to manipulate. My friend, on the other hand, was on the other end of the spectrum in regards to Autotune. He made a comment that it must a good thing since somebody made it. To me that logic is like saying cyanide must be OK to mix into your coffee since somebody made it. Just because we have a lame tool to make somebody, who shouldn't be singing, sound like they can, doesn't mean we should be using it...at all (hear me T-Pain. Go sell insurance). The record companies scratch their heads wondering why sales are going down, and then blame it on illegal digital downloading. That may be playing a small part in the decline, but I want to propose a new theory....your "talent" is talentless so start signing real talent again.
My cry here is bring back the real. Bring back the Springsteen's, Aerosmith's and the like. Please start signing more artists like Adele and bands that refuse to use tracks. Create a rule that if a band you signed starts using tracks then each of you get slapped up or your vacation gets taken away - or your dog has to be put into a shelter. For artists, learn how to play, learn how to sing and stop using lame backing tracks. Oh, and hire a new sound engineer. If the one you have can't make you sound great without using tracks, then find one that can (yes, I know this is all based on the fact the artist(s) can play and sing to begin with). It is time to reclaim our industry. So, let's start searching out great artists, and let us start a new kid of musical revolution. In the meantime, I am heading down to a coffee shop to enjoy a latte, bagel and real live musicians.
Recently I was in a talk with my wife and made the comment that I am finding something very alarming which is the lack of promotion amongst my friends and indie artists. When I talk with my friends or various musicians they all tell me how much they want to do the "music thing" for a living, how they get excited when they think about making music and how it is their passion or calling.
When I hear an artists talk like that I get excited and start dreaming with them about the present and future. After my talk, I will often start searching for my friend, the artist, band or musician online. Some I find on Soundcloud, others on Indaba or like places. I search for websites or YouTube channels...basically anything that will point me to the artists and their art. Then it all starts to hit me, many are not promoting themselves.
In the technological age there is no excuse or reason not to promote your music or craft. Soundcloud has given anyone the opportunity to share their music with the world and what I have found on there is just plain sad. Out of all the friends and artists I know (which are hundreds of people), only three had anything to share on Soundcloud. Almost all of them had an account but when I went to listen to their music ....birds tweeting and tumbleweed blowing around their site.
Of course there are other sites as well to promote your music on. Sites like YouTube, MySpace (yeah I know its so 2005 but still a place to point people to your music), Reverbnation, Indaba, Bandcamp and many more offer services so a person can promote their music. So the questions this...if you don't post your music, or promote yourself, how are venues or anyone else for that matter suppose to know who you are or what you are about? If I were running a venue and an artists didn't have anything "out there", I definitely wouldn't be having you play my venue.
So, here are a few tips for promoting your music grassroots style:
Kevin "Danger" Jackson is a New York-based producer, engineer, composer, performer, educator and Berklee College of Music alumnus. He writes, produces and engineers music for a wide range of artists in the pop, hip-hop, rock, R&B, classical and electronic genres. His work can be heard daily on a multitude of albums, radio and television stations worldwide.